Why Business Owners Shouldn't Cold Call

by John Dini, President MPN Incorporated

The Owner as Salesperson

If your business employs salespeople, then you’ve probably had them bring an account challenge to you. “You need to talk to this customer, Boss. You can (fill in the blank) better than anyone else.”

The fill-in-the-blank part may be convincing, explaining your product, negotiating or being tough. Whatever is needed, it’s likely that your employees think you do it better than they do. In most small businesses, the owner is the best salesperson. Why is that?

In some companies it’s because the owner started out as a salesperson and built the business that way. But that isn’t true in all cases. Even in situations where the owner is the best technician, the best analyst, or the best designer, he or she is usually still the best salesperson.

That’s because owners have gravitas, the weight of ownership attached to their words. If they promise something, the customer freely (and correctly) assumes that such promises carry the reputation and resources of the company behind them. If the owner says something can’t or won’t be done, there is no court of appeal. The owner’s word is final.

The owner is usually better able to reach an understanding, because the party negotiating for the other side is more accepting of the owner’s positions. There are fewer things to negotiate, and more acceptance of the facts as presented.

So why do owners hate cold calling? I mean, everyone dislikes cold calling, but all the business owners I know hate it with a passion. Even those who grew their business with cold calls (and most did) steadfastly refuse to do it today. What makes it so loathsome?

The Owner’s Sales Identity

The issue lies with the owner’s ego. I don’t mean an ego that says “I’m too good to do this,” but rather the entire sense of self-worth that drives your personality.

When you started out, you didn’t expect new customers to take you at your word. After all, your business had no track record, so why should a stranger believe you when you promised something? You probably weren’t too certain that you could actually deliver everything you promised. But as the business grew, you established your reputation for quality, dependability, integrity, and any other feature you take pride in. You carry that reputation with you as an owner. It is part of you.

It comes along whenever an employee introduces you to a customer. There is always a little bit of pride in hearing “This is my Boss.” or “This is the Owner of our company.” or “This is the President of ABC Corp.” It’s a position you earned- no one bestowed it upon you. It is part of you, of your gravitas.

All of that disappears when you make a cold call. To begin with, you are probably trying to make an entry through a gatekeeper who doesn’t know your company, and doesn’t care what you have to offer. His or her job is to deal with people like you, so that the real decision maker doesn’t have to.

Further, your aura of ownership is left at the door. Your words carry no more weight than anyone else’s. For all they know, you’re just another lyin’ salesman. It’s hard not to respond to their skepticism with “Do you know who I am? Do you understand the commitment that stands behind what I say?” They don’t, and they won’t.

Negotiation Strategy- Matching Levels

The underlying problem with owners making cold calls isn’t that they are uncomfortable. No one likes making cold calls. It’s not that they result in rejection that bruises the owner’s inflated sense of self, either. It’s that they aren’t an appropriate use of an owner’s time.

A basic tactic of negotiation strategy is that you match levels of negotiators. If their final decision maker isn’t in the room, your final decision maker shouldn’t be there either. Negotiations (and all sales are negotiations) can only take place between equals.

So it is appropriate for someone else to make the cold call. Teach them that it is their job to only put you in front of your opposite number- someone with the same ability to commit as you have. Then the work you put in to earn your stripes brings value into the room with you.

What do you think? Do you still cold call? How do you set up your gravitas before a meeting? Let me know.

Four Capacities Every Great Leader Needs

The following is a great article on leadership that was sent my way. It is written by Tony Schwartz.

Develop a work environment that compels employees to give the highest value to your company. by Tony Schwartz


WHEN I WAS a very young journalist, full of bravado and barely concealed insecurity, Ed Kosner, editor of Newsweek, hired me to do a job I wasn't sure I was capable of doing. Thrown into deep water, I had no choice but to swim. But I also knew he wouldn't let me drown. His confidence buoyed me.

Some years later, I was hired away by Arthur Gelb, the managing editor of The New York Times. This time, I was seduced by Gelb's contagious exuberance about being part of a noble fraternity committed to putting out the world's greatest newspaper.

Over the last dozen years, I've worked with scores of CEOs and senior executives to help them build more engaged, high-performance cultures by energizing their employees. Along the way, I've landed on four key capacities that show up, to one degree or another, in the most inspiring leaders I've met.

1. Great leaders recognize strengths in us that we don't always yet fully see in ourselves.

This is precisely what Kosner did with me. He provided belief where I didn't yet have it, and I trusted his judgment more than my own. It's the Pygmalion effect: expectations become self-fulfilling.

Both positive and negative emotions feed on themselves. In the absence of Kosner's confidence, I simply wouldn't have assumed I was ready to write at that level.

Because he seemed so sure I could - he saw better than I did how my ambition and relentlessness would eventually help me prevail - I wasted little energy in corrosive worry and doubt.

Instead, I simply invested myself in getting better, day by day, step by step. Because we can achieve excellence in almost anything we practice with sufficient focus and intention, I did get better, which fed my own confidence and satisfaction, and my willingness to keep pushing myself.

2. Rather than simply trying to get more out of us, great leaders seek to understand and meet our needs, above all a compelling mission beyond our immediate self-interest, or theirs.

Great leaders understand that how they make people feel, day in and day out, has a profound influence on how they perform.

We each have a range of core needs - physical, emotional, mental and spiritual. Great leaders focus on helping their employees meet each of these needs, recognizing that it helps them to perform better and more sustainably.

Arthur Gelb helped me meet not just my emotional need to be valued, but also my spiritual need to be engaged in a mission bigger than my own success. Far too few leaders take the time to figure out what they truly stand for, beyond the bottom line, and why we should feel excited to work for them.

3. Great leaders take the time to clearly define what success looks like, and then empower and trust us to figure out the best way to achieve it.

One of our core needs is for self-expression. One of the most demoralizing and infantilizing experiences at work is to feel micromanaged. The job of leaders is not to do the work of those they lead, but to serve as Chief Energy Officer - to free and fuel us to bring the best of ourselves to work everyday.

Part of that responsibility is defining, in the clearest possible way, what's expected of us - our concrete deliverables. This is a time-consuming and challenging process, and most leaders I've met do very little of it. When they do it effectively, the next step for leaders is to get out of the way.

That requires trusting that employees will figure out for themselves the best way to get their work done, and that even though they'll take wrong turns and make mistakes, they learn and grow stronger along the way.

4. The best of all leaders have the capacity to embrace their own opposites, most notably vulnerability alongside strength, and confidence balanced by humility.

This capacity is so powerful because all of us struggle, whether we're aware of it or not, with our self-worth. We're each vulnerable to believing, at any given moment, that we're not good enough.

Great leaders don't feel the need to be right, or to be perfect, because they've learned to value themselves in spite of shortcomings they freely acknowledge. In turn, they bring this generous spirit to those they lead.

The more leaders make us feel valued, in spite of our imperfections, the less energy we will spend asserting, defending and restoring our value, and the more energy we have available to create value.

All four capacities are grounded in one overarching insight. Great leaders recognize that the best way to get the highest value is to give the highest value.

Tony Schwartz is the president and CEO of The Energy Project and the author of The Way We're Working Isn't Working.

Let us know your thoughts on this article!

The Value of Email Marketing In A Social Media World

Today's post is an article written by Go-to-Market Strategies. Trying to determine the right marketing mix is on most business owners minds today and the information below on email marketing and social media will help give you some guidance.

Despite the surging popularity of social media, experts agree that email marketing is here to stay. What remains mysterious for many marketers, however, is how to make room for both email and social media in their marketing strategy.

Many companies have a clear preference for social media; they believe email is too competitive and easy to overdo. Other companies are sticking with their email strategy, maintaining that social media doesn’t give them enough control over their message...and can't be easily measured.

They’re both right.

We have a few tips that are easy to implement to get you started on the important task of combining the strengths of these tactics to maximize your reach.

• Create relevant and compelling (or “shareworthy”) content. The best way to ensure your email will be read and shared within the social media channel is to include valuable content in virtually every email promotion. Giving your email recipients information they can use will build credibility and interest. Nothing improves your email campaign results more than your trustworthiness. So make sure you earn it every time with great content.

• Make it easy for your audience to share your content with their network. Your email subscriber wants their clients to read your latest enewsletter. You’ve won them over—your content is shareworthy! What now? Include SWYN (Share With Your Network) links on all the web pages your outbound emails link to (see our Share with Facebook and Tweet This links at the bottom of this article). Also, post a link to your newsletter content on your Facebook and Twitter pages. This is the best way to reach a subscriber too overwhelmed by the contents of their own inbox. Or, in case a prospect finds you on Facebook first, make sure you have an link on your Facebook page to your enewsletter sign-up form so they can subscribe from there.

• Let your customers convince your prospects to buy. Social media conversation can inform your email content in a revolutionary way. By inviting customer participation in polls, surveys, and ratings within your social media channels, you can get immediate access to customer feedback. Then leverage what you have learned from this process in your email campaigns by including customer ratings and testimonials for the products or services you are promoting. There is nothing more powerful to a prospect than your customer’s own voice! (Tip: Consider testing this technique with subscribers who have opened your emails, but not yet purchased from you.)

The above ideas will help lay the foundation for your successful integration of email and social media marketing. As you get started, remember that content is king. Content that is relevant, timely, and valuable to your audience. The first step in any marketing strategy is to build quality content. Once you have quality content, do not restrict its use between your email and social media campaigns.

Savvy marketers must leverage the strengths of each approach to compensate for their weaknesses. Email and social media complement each other quite well, and if used effectively, will transform your marketing strategy.

Let us know what you are doing with email marketing and social media.

Small Biz Bill Becomes Law

While we wait to see if the Bush-era tax cuts are allowed to expire here are a few points on the Small Business Job Act of 2010 which was signed into law on September 27, 2010. The legislation contains several provisions designed to ensure that small businesses have access to adequate credit. The Act also contains targeted short-term tax relief for small businesses.

A $30 billion credit facility for community banks, backed b y the Treasury, is designed to goose lending conditions, while teh muscle of the Small Business Administration is being augmented throught eh expansion of the SBA's loan limits. Investors were also targeted through the legislation, as a provision was put in place for the balance of 2010 that will eliminate all capital gains on "key small businesses" as long as the investments are held for five years or longer.

Regarding the SBA program, the caps on both 7(a) and 504 loans were permanently escalated to %5 million from $3 million, while manufacturing related loans were bumped uo to $5.5 million from $4 million. Moreover, SBA Express loans were temporarily boosted to $1 million from $350,000.

Other components of the bill included an initiative designed to augment state programs providing credit to small businesses, on top of multiple tax cuts, 16 in all, meant to spur investment.

Specific tax changes include:

Increased IRC Section 179 expense limits - effective for 2010 and 2011, the maximum amount that a business is able to expense under IRC Section 179 is increased to $500,000 (without the legislation, the expense limit would have been $250,000 for 2010 and $25,000 for 2011). The $500,000 limit is reduced if capital expenditures exceed $2 million. The Act also temporarily expands the application of Section 179 to up to $250,000 of certain real property (for example, qualified restaurant property).

First-year "bonus" depreciation extended - The Act extends the additional 50% first-year depreciation deduction that was in effect for 2008 and 2009 for one year, to qualified property acquired and placed in service during 2010.

Small business stock exclusion increased - The Act temporarily increases the exclusion percentage for qualified small business stock purchased by individuals to 100%, and does not treat the excluded gain as an alternative minimum tax preference item. Therefore, subject to certain limits, you'll pay no regular tax or alternative minimum tax on the sale of qualified small business stock acquired at original issue after September 27, 2010, and before January 1, 2011, provided you hold the stock for at least five years.

Small businesses get enhanced general business credit - Eligible small businesses (generally, non-publicly traded corporations, partnerships, or sole proprietorships with gross receipts averaging $50 million or less) will be able to carry back excess general business credits up to five years (instead of one) in 2010, and will be able to use the general business credit to offset both regular and alternative minimum tax liability.

Health insurance costs will reduce self-employment tax - If you're self-employed and pay health insurance premiums for you or your family, you get a break on your 2010 self-employment tax (the tax that you calculate on Form 1040, Schedule SE). That's because, for 2010 only, the deduction you get for the cost of health insurance for yourself and your family will apply in calculating your earnings for purposes of self-employment tax as well as in reducing your income for tax purposes.

Cell phones no longer listed property - Effective 2010, cell phones are not considered listed property, significantly reducing the substantiation rules and depreciation limits that apply when cell phones are used for business purposes.

New reporting requirements for rental property expenses - With some exceptions, starting in 2011, if you receive rental income from real property, you'll be required to file an information return (Form 1099) when you make payments totaling $600 or more to a service provider (such as a plumber, painter, or accountant) for rental property expenses.

Portion of nonqualified annuity can be annuitized - Beginning in 2011, if you have a nonqualified annuity (an annuity that is held outside of a qualified retirement plan or IRA), you can annuitize only a portion of the annuity, provided the annuitization period is for 10 years or more, or is for the lives of one or more individuals. The portion of the annuity or contract that is annuitized will be treated as a separate contract, and the investment in the annuity will be allocated n a pro-rate basis.

For more details check with your CPA or tax planner.

It Does Not Have to be Lonely at the Top (in fact it shouldn't be!)

Today's post is written by Bob Dodge, Sr. Partner at The Alternative Board - Denver West.

As a business owner, you have no doubt experienced how lonely it can be at the Top. It doesn’t have to be lonely, though. Even the Lone Ranger had Tonto to talk with. You don’t have to go it alone; in fact, there are several reasons you should involve (listen to) others.

Talk with your employees to find out:

1. if they understand why you expect them to complete critical tasks. If they are not motivated, no amount of training will help! The must have the desire to do so.
   
   
2. if they have the capabilities (time, tools, skills and resources) to accomplish what is needed for the organization. Telling your team to “just do it” if they lack these capabilities will only frustrate them, and eventually you. You and your entire team will benefit from discussing your vision and priorities; providing opportunities for employees to learn. Demonstrate to your employees through your actions that you are committed to these critical success factors.
   
   
3. if they know the consequences of their actions or lack thereof. If employees don’t understand what is in it “for them”, they’ll never perform. Be prepared to provide those (positive as well as negative) consequences to avoid problems down the road. In short, walk the talk.
   
   As a result, you might hear some great ideas to improve the business! After all, they are the ones actually doing the work!
   
   

Talk with your customer to jointly consider how they experience your product or service:

1. Maybe there are additional services you might provide that customers would value (and pay for). These are opportunities to capture additional revenue.
   
   
2. You might discover that your company is currently spending time, money or other resources on activities and features that your customers don’t value.
   
   At least they’ll appreciate the gesture to at least look at the business relationship from their perspective.
   

Talk with your peers:

You might be surprised that other leaders face similar challenges as you. Regular conversations with these executives provide a safe way to explore ideas and learn from one another.


Talk with your coach:

Consider getting a coach to help you explore and accomplish taking your business to a new level. A good coach will help you listen to yourself!

These examples of communicating are all actually acts of listening. Most business leaders can and do inform, motivate, sell, and convince. Effective leaders have also mastered listening! How could listening to your employees, customers, peers or coach affect your business? Would you feel like less of a Lone Ranger?

If Your are a Victim; You are Guilty

This was written by my good friend and colleague John Dini, in San Antonio.

Let's say you own a small Italian Restaurant. Fifteen tables. Pasta, Pizza, beer and wine. Not really a white tablecloth place. More like plastic red and white check tablecloths with Chianti bottles and drippy candles. On a good Saturday night you might take in $2,500. You average about $400,000 a year in sales. You are closed Mondays, because everyone in the family needs a day off.

One Tuesday morning you come in early to start food prep for the week. The mail is piled on the floor where the mailman pushed it through the slot yesterday. You sit at one of the tables drinking a cup of coffee as you open the mail. Routine stuff. There is the produce vendor's statement.A postcard from a regular customer on vacation. An offer or two for new credit cards. There is a letter from a credit card processor; Visa or MasterCard. It informs you that a number of customer cards have been used fraudulently. They have traced the origin of the security breach to your restaurant, and you owe them $170,000 under your merchant agreement, plus penalties. Your issuing bank will be contacting you regarding the collection terms, and to inform you of the additional costs.

You are out of business.

This isn't a joke. It's not an Urban Legend. It is happening every day to scores of small businesses nationally, and the number is increasing rapidly. PCI (Payment Card Industry) compliance is a term that should strike terror into the heart of every small business person who accepts credit cards. If you've been ignoring the warning information from your bank or merchant processor, or if you think you have it taken care of, think again.

A restaurant here in San Antonio recently went to the newspaper to ask for a story warning every customer of theirs to get new credit cards. This restaurant was hit for over $500,000 in charges, plus penalties (more on those later.) The most bitter pill to swallow is that this restaurant did it right. They have the latest version of a POS (Point of Sale) register system. Their network was behind an up-to-date firewall. Their credit card data was encrypted. Nothing saved them from a sophisticated international fraud industry that remains one step ahead of security techniques.

Some fraud is low-tech. A waiter takes cell-phone photos of cards as he runs them, and mails them to an online fence who pays him a couple of dollars per number. A hotel is missing boxes of old credit card slips. (That happened last week in San Antonio- 17,000 customers affected.) The most pernicious, however, is the Internet hack. The threat encompasses every business; retail, service or B2B that accepts credit cards.
Organized thieves, many of them in Eastern Europe, spend all day "pinging" IP addresses in the US. When one hits a firewall, or more commonly, hits an electronic cash register, processing terminal, PC or a server that isn't behind a firewall, they blast a dictionary of keywords at it to identify whether there is any credit card information on the other end. If one of these words gets a hit, they begin the hack, inserting a program that duplicates any card number run through the system and transmitting it to their servers. It takes seconds for the whole process.

Typically they will collect for some time, months or in some cases years, before they put the cards into use. It gives them economies of scale. With faster fraud identification systems, many have started "real time" usage, duplicating cards in Europe or Asia and selling them the same day.

Illegal web sites post buyer requirements; how many cards, issuer type, credit limits sought and prices to be paid. ("Need 200 AMEX Gold or Platinum- pay $50 each") Other sites will tell you the current available limit on any card number. Still other sites sell stolen numbers in a daily auction, batched by type and credit limit availability.

Your data is encrypted? Law enforcement sources tell me that decryption programs to defeat the current levels of credit card security can be bought for $125 on the web and installed in 15 minutes.

When I tell small business owners this story, they usually say "But my credit card company says I'm not liable for fraudulent charges." That is true if you are a consumer. If you are a merchant, you have already accepted the liability. You agreed to comply with all PCI security protocols. Those protocols, however, are so loosely defined, and so complex, that if you are defrauded it essentially means you weren't in compliance. In other words, if you are a victim; you are guilty.

When cards are used fraudulently, here is what happens. The card processor begins an algorithm to cross reference the fraudulent cards with the places they were used. In minutes, twenty cards cross at one point- Anthony's Italian Trattoria in Peoria Illinois. (If there is really an Anthony's in Peoria, I apologize. I checked to see that there wasn't. It's supposed to be fictional.) You are proven guilty.

What happens next is a nightmare. First, every customer who charged something at your business (in a time frame of potential risk determined by the processor) must be notified that their card may have been compromised, and they should get a new one. The charge for that is $30 per customer. It is billed to your bank issuer, who can either pass it on to you or eat it. Guess which one they will choose?

(A quick aside here. If you are like almost all small business people, your accounts are concentrated at one bank. Your loan agreements usually allow the bank to deduct amounts owed them from ANY account you have there, business or personal.)

Then they have to do the forensic investigation, to determine how the cards were stolen and the potential losses. The cost of a forensic examination is currently set by PCI at $10,000 minimum. All this is in addition to any fraudulent usage, which is directly billed to you. The bank may choose to let you continue operating, if you can afford to let them withhold everything charged to credit cards in your business until repayment is made.

If you think I am being alarmist, check out the PCI video at TAB member Don Douglas' Comply Guard Networks website. (This isn't a plug. Few small business owners could afford Don's services, which are geared to corporate and institutional customers.) The other examples I cite here are from my own experience locally in the last month, and they are not the only ones I know.

What can you do? Checking a driver's license, which many people consider security, doesn't help with this problem. That only protects you from being back charged for a fraudulent usage. That is one transaction, not hundreds or thousands.

You could stop accepting credit card, but for many of us that isn't feasible.

Here is what you CAN do, in simple terms:

First- Spend the money to upgrade your system. I've talked to POS vendors at length about this. They tell me that the usual openings, lack of a firewall, shared hubs with wireless hot spots, and out of date software, cost between $1,000 and $3,000 to change. It still isn't fool proof, but it is like the burglar who was asked why he didn't hit houses when he knew there were only timers on the lights. "Because the house next door doesn't even have timers." The cost is minimal in comparison to the deterrent factor.

Second- DO NOT STORE CREDIT CARD NUMBERS ON TRANSACTIONS ANYWHERE, EVER! Many businesses don't even know that their systems are keeping numbers. With cheap data storage, some have no erasure process at all. One restaurant locally, with hundreds of seats and a booming business, recently found out that they had every credit card number for every transaction in the last ten years residing in their hard drive. One hack, and they could have been hit for millions in notification fees alone.

If you have a customer dispute or question, you can get the information from the credit card company. Yes, it may take forever on the phone to wade through the process, but how bad is that compared to losing your business?

There are some major things that the industry could do, but for now they've chosen to just shift the liability to small business owners who are generally unaware of what has been done to them. In this case, such ignorance can ruin you.

If this is news to you, it is probably news to your business owner friends. I have been passing this information on to every business owner I know. Most have been surprised by it. Do a friend a favor, and give them a heads up. Ask them "Are your computers PCI complaint?" If they look at you blankly, send them here.

What is Motivation?

The art of motivating people starts with learning how to influence individuals' behavior. Once you understand this, you are more likely to gain the results that both the organization and its employees want.

Motivation is the will to act. It was once assumed that motivation had to be injected from outside, but it is now understood that everyone is motivated by several differing forces. Int he workplace, see to influence your staff to align their own motivation with the needs of the organization.

To release the full potential of employees, organization are rapidly moving away from "command and control" and towards "advise and consent" as ways of motivating. This change of attitude began when employers recognized that regarding good work is more effective than threatening punitive measures for bad work.

Self-motivation is long lasting. Inspire self-motivated staff further by trusting them to work on their own initiatives and encouraging them to take responsibility for entire tasks. For demotivated staff members, find out what would motivate them, and implement whatever help you can. Highly motivated individuals are vital to supply organizations with the new initiatives that are necessary in the competitive business world.

Who do you need to motivate? Yourself, managers, colleagues, and subordinates. Each are motivated in their own way. If you want a detailed assessment of what motivates your people click here or send an email to blair@tabdenverwest.com.

Your persuasion and influence can be used to motivate yourself and others. Just remember, true motivation has to come from within.

Ready...Set...Wait? Leading Indicators and Small Business

The following was written by my good friend John Dini in San Antonio. I couldn't resist re-posting.

In the last few weeks I've talked to a score of small business owners who say that things are improving for their companies. Several have been involved in trade shows that had record attendance. A few manufacturers are seeing a strong uptick in orders. Retailers are experiencing increased traffic.

We all know that the businesses who are positioned to move early in a growing market get the jump on those who aren't, but how do you know whether this is the time to move? Most entrepreneurs behave like "retail" or individual investors in the stock market. They are too late into a bull market to capture most of the profitability, and too slow to get out in a down slide to avoid most of the losses.

The stock market professionals say that when huge volumes of retail money (from IRAs, 401Ks and other self-directed sources) begin pouring in, the rally is probably over. What worries me is that in the last 60 days I've met 5 people who told me they "didn't need the income" from their job or business, because trading their personal portfolio was making them enough money to live on. They have apparently forgotten 2000. I know several successful individuals who would have retired years ago if they hadn't been suckered into the tech bubble right at the end.

So do you start looking at expansion of your small business now, or wait until you are completely certain, and probably miss the bulk of the opportunity? How do you know when it is the right time to bet on the economy?

The first rule is to stop reading the newspaper, and turn off the financial news stations. For the vast majority of small business owners, what happens in "the economy" means nothing compared to what happens in your local market.

I have a client who owns a machine shop. Nationwide there is clearly a surplus of manufacturing employees. In our local market, a new plant by a big publicly traded corporation has begun recruiting. It doesn't matter to my client whether manufacturing unemployment nationally is 10% or 13% or 20%. Locally, there aren't any skilled employees available. Would this be a smart time for him to cut wages or benefits? Of course not. Regardless of the national situation, he is in a dog fight for good workers.

Business owners need local measurements of what is happening in their industry. These are typically not published anywhere. You need to develop and track your own. Establish relationships with other business owners who are "upstream" of you in the food chain. They may not be a precise predictor, but they can give you a better idea of whether an uptick in business is an anomaly or a trend.

For example, a subcontractor to residential subdivision builders maintains a relationship with a civil engineering firm that serves the same market. While his contracts for home construction vary according to monthly sales, when the civil engineer starts platting whole new subdivisions the trend is longer term. The civil engineer talks to the real estate agents who represent large parcels. He wants to know when the residential developers are negotiating for new tracts of land. It doesn't matter much to either of them what the national numbers are. They don't do business nationally.

A fast-service restaurateur of light (frankly- hip) food follows approval of financing for new apartment complexes. An office furniture dealer tracks leasing rates. A pest control company tracks the backlog in residential sales. A cash register dealer tracks announcements of new retail centers.

Most small businesses thrive according to the skills of the owner. If you have 1% market share, you can grow to 2% market share and do well even in a shrinking market. Leading indicators can tell you when it is time to focus on taking existing business from competitors, and when it is time to put your efforts towards chasing new business.

On Growth: Be a River

I read the following by Mark Sanborn and instantly wanted to share it with everyone. Enjoy!

I've been listening to a CD of a panel presentation from a conference I recently attended. The participants were all long-time friends and colleagues in the speaking business. They are all highly successful in their respective fields and I've seen great growth in them and their careers over the years.

The insights and perspectives they shared were very valuable and I have benefited from their collective wisdom.

In listening, I was reminded of something very important about highly successful people.

First, they invest regularly and significantly in their own growth.

I know each of these individuals and they have spent serious time and money in seeking out the best resources, whether professional associations, coaches or educational experiences.

Second, they become conduits of what they've learned.

Each freely shares what they've learned with colleagues and clients. Their exceptional expertise has created great demand for their services. Not only have they profited from their skills and abilities, but they have been willing to help others who desire to do the same.

They have become rivers.

Highly successful people are more concerned with their growth than their comfort; they are more committed to learning than leisure. That means they invest in learning and development.

But they don't stop there. Not only do they share; they increase their expertise and abilities in the sharing. A wonderful synergy takes place when they help others. People learn from the successful, but the successful learn not just from the people they teach but from the teaching process itself.

The lesson, if you aspire to become and stay successful: be a river.

Are Things Really as Bad as They Say?

In a recent Board meeting (consisting of small business owners) we had a conversation about the state of the economy. The question on the table was “are things really as bad as “they” say”? While the news out of Washington and most everything else in the press is negative the Board found reasons to be optimistic!

In spite of everything, small business owners find ways to grow their businesses and become financially successful. This economic swing is no different. Yes, business is run differently and won’t go back to the “old ways” but there are people out there making money in a down economy (including these Business Owners).

The economy will come back! What it will look like remains a question but it will come back. While unemployment is “high (9.7%)” compared with what we have seen in the past, the fact is we still have a lot of people working – 90% of the population!

At the end of the day, it is about remaining optimistic and looking for opportunities. While you need to keep on top of the economic news, there is no need to blame the economy. Find new and innovative ways to run your business. Small business owners (and Americans as a whole) have always persevered during difficult times.

Here is the message from one group of very successful business owners – focus, focus, focus!

Share your thoughts.

The Leadership Journey

Leadership is not easy. Anyone who thinks it is has most likely not been a “true” leader. What defines a true leader? Leadership is about inspiration. Real leaders will inspire people from within to take a journey – whatever the journey may be. If you are forcing people down a given road then you are not leading or inspiring, you are in fact ramming people in a specific direction. It doesn’t matter what your direction is, if you don’t inspire people and enable them to understand why the journey needs to be take and the value of the journey then you will most likely receive resistance, will not have company loyalty and probably won’t achieve your goals and vision.

Leadership starts at the top – with you! You have to walk the talk. If you change your company dress code from casual to business casual and you continue to show up in jeans while expecting your employees to show-up in slacks and jacket, well you see where I am going here. To inspire others you must be inspired yourself. What does it take to inspire someone? When we go down a path, take a journey, typically they are challenging. They should be. To inspire someone they need to realize and believe that where you are going, something that potentially seemed impossible is in fact very possible. If people believe in you and where you are going, they will follow. They will be great mentees and you a great mentor – which is how it should be.

All of us should think about our leadership skills and consider what we can do to improve them (as there is always room for improvement). Yes, leadership is hard but it is really fun too, especially when you have great team behind you believing in you and the journey that you are taking them on. Get yourself inspired and then inspire others.

Here are a few fun questions you can answer for yourself about leadership.

1. What gives you the greatest joy in being a leader?
2. What is your biggest pet peeve as a leader?
3. Who made the biggest influence in your life as a leader?
4. What books have changed your life?
5. What's your biggest challenge as a leader?
6. What goals do you have as a leader?
7. Where do you see yourself in ten years?

Managing Your Way to More Effective Meetings

Meetings are integral to business. Whether you are running a meeting or participating in a meeting, there are things that all of us can do to improve the overall success of every meeting. So, today’s post is some simple tips and tricks to make your meetings more effective.

First and foremost, do you need to hold a meeting? Meetings cost time and money, both of which are valuable. Hold meetings only when necessary, and ensure that they are concise and constructive. Here are some questions to ask yourself:

• Is the purpose of the meeting clear to everyone?
• Does everyone need to attend the entire meeting?
• Is there a better way of addressing the issues than having a meeting?
• Are there other people who do not usually attend your meetings who might make a useful contribution this time?
• Will the meeting benefit from the use of any visual aids?

Once you’ve answered the above questions then you can decide what kind of meeting you need. Is it an informal meeting, more formal, a 1-1 meeting, etc.? And of course, don’t forget the logistics. In this day and age it is not uncommon to have people conference in or even have a video link of some form. Don’t forget to make sure you remote attendees feel like they are part of the meeting.

The next two tips are near and dear to my heart. Have an agenda and set the time and stick to it. There is nothing worse than having meeting times not honored. Here is a format you might want to use for setting your meeting agenda‘s –

Purpose: describe the purpose of the meeting. Be as specific as you can.

Agenda: describe the agenda. Again, be specific. Sometimes it makes sense to put time blocks by each agenda item, as well as the presenter, if appropriate.

Logistics: this defines where the meeting will be held, what time, conference call-in and video link information as well as reminders to turn off cell phones, etc.

Outcome: this describes what you want to have occur by the end of the meeting. It might be a decision, a set of steps to move something forward, etc. Again, you want people to leave the meeting with a sense of accomplishment. This will also keep people focused on the agenda at hand as it should be all about obtaining the outcome.

As for meeting times, well, set them and honor them. If you have an hour meeting then your agenda needs to be realistic as to what you can cover in an hour.

And last but not least, here are two other quick tips if you are running the meeting.

• If you are running the meeting, then you need to actively listen to others, facilitate the meeting and not talk throughout the entire meeting. You should be taking notes during the meeting which can be disseminated, if appropriate, after the meeting. Most people don’t enjoy meetings where the organizer dominates the conversation.
• When action items are assigned, they need to be S.M.A.R.T –
  
  

Specific
Measurable
Attainable
Resourced
Time-bound

For every action/activity that the meeting attendees feel need to happen, you need to make sure that there the action is clearly defined and measurable, has an owner responsible for it and has a due date. If your actions aren’t S.M.A.R.T they likely won’t get done on time.

There are many books written on effective meetings but these few simple tips will go a long way to improving the overall effectiveness of meetings within you r organization. In short, prepare for the meeting, hold the meeting, and then follow-up by sending out the minutes and making sure people are clear on their actions. If another meeting is required, you may want to think about scheduling it while everyone is there in the room with their calendars in front of them!

Let me know how this helps you save meeting time and money.