Small Biz Bill Becomes Law

While we wait to see if the Bush-era tax cuts are allowed to expire here are a few points on the Small Business Job Act of 2010 which was signed into law on September 27, 2010. The legislation contains several provisions designed to ensure that small businesses have access to adequate credit. The Act also contains targeted short-term tax relief for small businesses.

A $30 billion credit facility for community banks, backed b y the Treasury, is designed to goose lending conditions, while teh muscle of the Small Business Administration is being augmented throught eh expansion of the SBA's loan limits. Investors were also targeted through the legislation, as a provision was put in place for the balance of 2010 that will eliminate all capital gains on "key small businesses" as long as the investments are held for five years or longer.

Regarding the SBA program, the caps on both 7(a) and 504 loans were permanently escalated to %5 million from $3 million, while manufacturing related loans were bumped uo to $5.5 million from $4 million. Moreover, SBA Express loans were temporarily boosted to $1 million from $350,000.

Other components of the bill included an initiative designed to augment state programs providing credit to small businesses, on top of multiple tax cuts, 16 in all, meant to spur investment.

Specific tax changes include:

Increased IRC Section 179 expense limits - effective for 2010 and 2011, the maximum amount that a business is able to expense under IRC Section 179 is increased to $500,000 (without the legislation, the expense limit would have been $250,000 for 2010 and $25,000 for 2011). The $500,000 limit is reduced if capital expenditures exceed $2 million. The Act also temporarily expands the application of Section 179 to up to $250,000 of certain real property (for example, qualified restaurant property).

First-year "bonus" depreciation extended - The Act extends the additional 50% first-year depreciation deduction that was in effect for 2008 and 2009 for one year, to qualified property acquired and placed in service during 2010.

Small business stock exclusion increased - The Act temporarily increases the exclusion percentage for qualified small business stock purchased by individuals to 100%, and does not treat the excluded gain as an alternative minimum tax preference item. Therefore, subject to certain limits, you'll pay no regular tax or alternative minimum tax on the sale of qualified small business stock acquired at original issue after September 27, 2010, and before January 1, 2011, provided you hold the stock for at least five years.

Small businesses get enhanced general business credit - Eligible small businesses (generally, non-publicly traded corporations, partnerships, or sole proprietorships with gross receipts averaging $50 million or less) will be able to carry back excess general business credits up to five years (instead of one) in 2010, and will be able to use the general business credit to offset both regular and alternative minimum tax liability.

Health insurance costs will reduce self-employment tax - If you're self-employed and pay health insurance premiums for you or your family, you get a break on your 2010 self-employment tax (the tax that you calculate on Form 1040, Schedule SE). That's because, for 2010 only, the deduction you get for the cost of health insurance for yourself and your family will apply in calculating your earnings for purposes of self-employment tax as well as in reducing your income for tax purposes.

Cell phones no longer listed property - Effective 2010, cell phones are not considered listed property, significantly reducing the substantiation rules and depreciation limits that apply when cell phones are used for business purposes.

New reporting requirements for rental property expenses - With some exceptions, starting in 2011, if you receive rental income from real property, you'll be required to file an information return (Form 1099) when you make payments totaling $600 or more to a service provider (such as a plumber, painter, or accountant) for rental property expenses.

Portion of nonqualified annuity can be annuitized - Beginning in 2011, if you have a nonqualified annuity (an annuity that is held outside of a qualified retirement plan or IRA), you can annuitize only a portion of the annuity, provided the annuitization period is for 10 years or more, or is for the lives of one or more individuals. The portion of the annuity or contract that is annuitized will be treated as a separate contract, and the investment in the annuity will be allocated n a pro-rate basis.

For more details check with your CPA or tax planner.

Failure to Launch: Reasons Company Strategies Don’t Succeed

Today's post is written by David Mead of Mead Consulting. We couldn't agree more with what Dave has to say.

In 2008, I heard a presentation by Michael Canic of Bridgeway Leadership who discussed the reasons that strategies fail. He quoted statistics that over 65% of all strategies fail to reach expectations. Why do so many business strategies fail? Below are some key reasons. Knowing the barriers to successful planning and execution is the first step. Clients that follow our recommendations have been significantly outperformed the competition. We like to say, “A good plan, well executed, beats a great plan, poorly executed, every time.” Contact us if you would like more information.

1. No clear definition of success

Fuzzy goals lead to fuzzy outcomes. While it seems obvious, many organizations simply don’t articulate the specific goal of a business strategy. If the goal of your customer intimacy strategy is to form deeper customer relationships, that’s fuzzy. If the goal is to increase customer retention by 10 percent and increase annual revenue per customer by $10,000 and net profit by $1,000, that’s clear. Here, deeper customer relationships may be the mechanism to achieve the goal.

2. Too many goals

When everything is a priority, nothing gets accomplished. Many so-called strategic plans have too many goals, objectives, success drivers, strategies, initiatives and so on. Worse, it’s not clear how these various appendages are linked. Is it any surprise these plans sit on shelves and collect dust? Choose to do fewer things much better.

3. Metrics and Alignment - Either no metrics or vague metrics

Many plans are simply a brainstormed list of things to get done by unspecified people at indeterminate times. A plan with specifics outlines who will do what by when. It takes into account the sequencing and timing of tasks, activities and resources. Make certain that the goals of everyone in the organization are aligned to the few key objectives.

4. Visibility - Progress isn’t measured and managed

Ever notice how plans placed in the spotlight flourish while those left in the dark shrivel? Any plan worth executing is worth tracking. A monthly meeting with a tight agenda can quickly determine what actions have been taken; what progress has been made; what will be accomplished over the next month and by whom, and what, if any, challenges have emerged. This builds commitment, accountability and confidence in the process.

5. You lack the right people

Some of those nice people who work for you may not be the right people to get the job done. That statement makes you uncomfortable, doesn’t it? Many have been loyal, are committed to the culture, and may be friends and family. However, If you are truly committed to winning, or achieving success - however you define it - then at some point you have to take a long, hard, honest look at the capabilities of your people. Point them in the right direction, support them, develop them – give them a fair chance to succeed. But if they can’t get it done, then your responsibility is to get people who can.

6. Flexibility – Failure to update the plan to stay real

Reserve the right to do what makes sense. Plans are based on assumptions that can change over time. If they do change, then the plan may need to change. A quarterly “recalibration” meeting is a good forum to test your assumptions and determine which, if any, have changed. The meeting may result in either a revalidation or redesign of the plan. It ensures the plan stays real and relevant.

7. Reaction to Failure - Failure is met with indifference or an inquisition

Is your team serious about its definition of success? Your response to failure sends a clear message about your commitment to winning. Just as importantly, it sends a message about your credibility. Do you ignore a failed initiative and move on to the next big thing (which conveys that you really weren’t that committed and you shouldn’t be taken seriously)? Do you look for scapegoats (which communicates that you don’t take personal responsibility and can’t be trusted)? Or do you first look in the mirror, take responsibility, then publicly commit to getting it right, and effectively engage your people to make it happen? Your choice speaks volumes about who you are as a leader.

Let us know your thoughts.

Mid Year Sales Planning

The following was written by my good friend Chip Doyle, a Sandler Sales Franchisee.
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He who fails to plan is planning to fail - Winston Churchill

Prospecting plans are more than a necessary part of a salesperson's tool kit. The planning process creates accountability and a sense of teamwork for salespeople. Good plans also improve the salesperson's outlook and motivation. By measuring the results of a plan, salespeople can identify what's working and what isn't and adjust accordingly. And last but not least, planning and accountability insures activities that fill the pipeline are not subordinated to client fulfillment work. This one drives me nuts. As an example, seller-doers (people like CPA's, consultants, architects, engineers, etc) pray for business but as soon as they get some, they complain that they don't have time for business development. This is just a sophisticated way of admitting they don't have a plan.

You can be a part of your own plan or part of someone else's - David Sandler

The year is almost half over and odds are you've made some progress towards your prospecting and sales plan. If you don't have a prospecting plan yet, stop reading here and start planning!

Planning has Pitfalls

Unfortunately there are predictable traps that I see clients fall into related to planning. Occasionally they will use the planning process to procrastinate action. I also see salespeople that fail to adjust plans over time based on new information or tracked results. Planning is not a one-time activity. It's a recurring process. Not every week, but certainly every six months.

More frequently I see plans with no priorities or activity sequences specified. John Argenti, author and founder of the Strategic Planning Society said "A plan is a list of actions arranged in whatever sequence is thought likely to achieve an objective." Make sure you assign priorities or some sequence in your planning process.

"It is almost always the decision maker that makes the decision work, not the choice which makes the decision work." - David Sandler

I also see companies attempt to build consensus around an ideal plan. It never happens. There's no need to try to build the perfect plan. The key is to get your salespeople on the right course so they can realize the benefits of the planning process.

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We are halfway through the year. How are your sales? How are they compared to plan? What are you going to do to modify or create your plan?

Ready...Set...Wait? Leading Indicators and Small Business

The following was written by my good friend John Dini in San Antonio. I couldn't resist re-posting.

In the last few weeks I've talked to a score of small business owners who say that things are improving for their companies. Several have been involved in trade shows that had record attendance. A few manufacturers are seeing a strong uptick in orders. Retailers are experiencing increased traffic.

We all know that the businesses who are positioned to move early in a growing market get the jump on those who aren't, but how do you know whether this is the time to move? Most entrepreneurs behave like "retail" or individual investors in the stock market. They are too late into a bull market to capture most of the profitability, and too slow to get out in a down slide to avoid most of the losses.

The stock market professionals say that when huge volumes of retail money (from IRAs, 401Ks and other self-directed sources) begin pouring in, the rally is probably over. What worries me is that in the last 60 days I've met 5 people who told me they "didn't need the income" from their job or business, because trading their personal portfolio was making them enough money to live on. They have apparently forgotten 2000. I know several successful individuals who would have retired years ago if they hadn't been suckered into the tech bubble right at the end.

So do you start looking at expansion of your small business now, or wait until you are completely certain, and probably miss the bulk of the opportunity? How do you know when it is the right time to bet on the economy?

The first rule is to stop reading the newspaper, and turn off the financial news stations. For the vast majority of small business owners, what happens in "the economy" means nothing compared to what happens in your local market.

I have a client who owns a machine shop. Nationwide there is clearly a surplus of manufacturing employees. In our local market, a new plant by a big publicly traded corporation has begun recruiting. It doesn't matter to my client whether manufacturing unemployment nationally is 10% or 13% or 20%. Locally, there aren't any skilled employees available. Would this be a smart time for him to cut wages or benefits? Of course not. Regardless of the national situation, he is in a dog fight for good workers.

Business owners need local measurements of what is happening in their industry. These are typically not published anywhere. You need to develop and track your own. Establish relationships with other business owners who are "upstream" of you in the food chain. They may not be a precise predictor, but they can give you a better idea of whether an uptick in business is an anomaly or a trend.

For example, a subcontractor to residential subdivision builders maintains a relationship with a civil engineering firm that serves the same market. While his contracts for home construction vary according to monthly sales, when the civil engineer starts platting whole new subdivisions the trend is longer term. The civil engineer talks to the real estate agents who represent large parcels. He wants to know when the residential developers are negotiating for new tracts of land. It doesn't matter much to either of them what the national numbers are. They don't do business nationally.

A fast-service restaurateur of light (frankly- hip) food follows approval of financing for new apartment complexes. An office furniture dealer tracks leasing rates. A pest control company tracks the backlog in residential sales. A cash register dealer tracks announcements of new retail centers.

Most small businesses thrive according to the skills of the owner. If you have 1% market share, you can grow to 2% market share and do well even in a shrinking market. Leading indicators can tell you when it is time to focus on taking existing business from competitors, and when it is time to put your efforts towards chasing new business.

Creating Your First Small Business Budget

As you start and build your business, it seems that there are a million things to take care of. Having a budget and knowing how to keep a budget are key elements for business success. If you don’t know how to budget or how to manage a budget, your business may not survive. Being able to cover your expenses, make payroll and still be able to give yourself a paycheck can be a very challenging task. Having good budgeting skills can help ensure you’ll be able to do these things. It will take some business strategy and planning, but it will be well worth it in the end.

Trent Hamm with OpenForum.com talks about creating your budget and provides tips on how to do it with success.

I'm going to make a prediction about your small business.

You didn't get into that business because you were excited and enthralled by the idea of managing your finances and setting up a budget.

I certainly didn't, and I've yet to run across a small businessperson who got started with their business out of a great excitement for budgeting and financial management.

Small businesses - the ones that succeed - are borne out of passion for something, whether it be a particular topic area, a particular methodology, or something else. Businesses succeed when people love what they're doing so much that they pour their heart and soul into it and the business grows in new and unexpected and powerful ways.

Suddenly - quite often, in fact - small businesspeople find themselves in a whole new world in which their lovely pet business has suddenly grown into a giant bull, surging forward into new directions with them holding on for dear life as things charge into new areas and experiences they never anticipated.

For almost all of us, one of these areas is budgeting. Quite often, the nucleus of a small business comes from a shoestring. A person figures out a passion and they seek ways to continue following that passion. They find others that share that passion (ideally) and they conceive of a way to make money from that passion. A book lover opens an independent bookstore. A gear head opens an automotive shop. Their dreams are filled with days chock full of their passion - and then the realities of billing, money management, and so forth burst in.

It's time to make a budget to get some sort of control over this new flood of money moving both into and out of the business. Here are five key pointers for people who find themselves in this brave new world.

First, the purpose of a budget is to simply consider carefully how you're spending your money. There are many, many formal ways to organize a small business budget, but they all have that same central goal in mind. A budget works if it reveals to you the ways in which you're overspending and the ways in which you're under-spending. Keep that in mind throughout the process.

Second, a budget plots your financial path to where you want to be. It's not merely a replication of how you spent money over the past year, even if that year was successful. If you just finished a year in which you went from 200 loyal customers to 1,000, you don't just multiply last year's budget by five. Some areas won't grow at all, while others will grow rapidly. Ask yourself what areas you felt were truly vital for the growth of your business - and, more importantly, will be vital going forward as you gain more customers and strive to maintain your level of quality.

Third, don't get bogged down in formality. The most important element of any budget is that the people who actually have to use it understand it. If the budget you're planning is getting so complicated and specific that you no longer find it useful to you, then it's not a worthwhile exercise. By all means, dig deeply into budgeting for specific areas that you want to streamline. Just avoid reaching a level of detail and complexity that takes the usefulness out of the document.

Fourth, remember that this is a living document. If you're budgeting for the next year, you're merely coming up with guidelines for where you want your business to go in the next year. Of course, we all know that quite often businesses zig when you expect them to zag. Don't just discard your budget and start shooting from the hip. Evaluate those changes, adjust your budget, and stick to the new guidelines you've developed.

Finally, seek some help if you're feeling overwhelmed by all of this. You can turn to an accountant, to a trusted (and wise) family member or friend, or even to your spouse. The more eyeballs you get on your goals and plans for future spending along with your records of how you currently spend, the better off you are.

A budget is not something to be feared. A budget is merely a document you develop for your own needs to help you keep your spending on a reasonable track to help your business to go where you want it to go. If it's not serving that need for you, it needs rethought from the ground up.

Egyptian Pyramids and Small Business

I was having dinner with friends over the weekend and were started talking about upcoming travel or tripe we wanted to take. One friend had just returned from India, another couple was just in Thailand and I had been in Mexico. Africa came up and while I have already been to Africa twice, I was sharing that I had to go to Africa at least twice more – once to see the mountain gorillas and the other to see the great pyramids in Egypt. The more we got into the conversation, the more I started mapping the pyramids to small businesses.

How could I make a leap like this? Well, in order to construct the pyramids, the teamwork required b y the labor force (which was anywhere from 20,000-30,000 people at a time) was, well nothing short of amazing. The architecture is extremely sophisticated. In this case, the architecture is equivalent to the business plan. The Egyptians knew their strengths and weaknesses – no doubt about that.

When it came to the actual construction, well the Egyptians were specific in what they had to do, when and how. Think about it – they figured out how to move very large, heavy blocks of stone, and not just move them but move them to the required height. While there is dispute as to how they did it, they figured out how to build ramps on an incline so they could move the blocks of stone. I always admire innovation.

If you understand your strengths and weaknesses (not to mention opportunities and threats – SWOT) then you can create your architecture or plan. Many business owners let the challenges of achieving their plan get in the way of planning so they either don’t plan at all or the plan isn’t as aggressive as it should be. Just think – if the Egyptians had let the challenges of building pyramids get in the way of their elaborate design, then we wouldn’t have them to appreciate and wonder in amazement. Once you know what you want the final outcome to be (your company vision), you don’t have to figure out how to get there right away. In fact, you won’t! But you can start by breaking down the first steps into bite size baby pieces and then build from there. The Egyptians figured out how to build their pyramids so you can build your company. You just need to update your SWOT, create your company vision and then focus on breaking things down into bite size baby steps that most likely will take you years to achieve. Just think – you are building your own pyramid/monument.

I haven’t schedule my trip to Egypt for anytime soon but I do have the architecture or business plan in place that lets me know when I will be able to go!

Keep Your 2010 Resolutions Simple

As we start the New Year there is usually excitement, optimism and renewal in the air. Some people set very loft resolutions and goals, others don’t do any goal setting, some aren’t goal setters, period and then there are those like myself who are continually setting goals thus setting “New Year’s Resolutions” is relatively meaningless.

I want you to be successful in the goals that you set. The trick is to set goals that are achievable and then keep building or adding on to those goals. In short – take lots of baby steps that will allow you to achieve your bigger picture goal. Way too many business owners don’t do any planning or goal setting because it then becomes this heavy weight that they are unable to execute on (or don’t know how to execute).

The secret is K.I.S. – Keep It Simple. Try breaking your goal down into small weekly bite size pieces. Just focus on one part of your goal each week. An example many can relate to – if your goal is to lose a certain amount of weight, during one week just focus on cutting out soda drinks. Add water and tea to your diet. That is it. In the following week you can add or change something else in your diet that will help you achieve your goal.

From a business perspective you might have a goal that says you want to implement and execute a marketing plan. Great, break it down – one week focus on defining the elements of the marketing plan, the following week focus on completing certain sections of the marketing plan and so on until the plan is complete. From an execution perspective, again start simple. If your marketing plan includes social media – start simple. For a week or maybe a month, focus on making Twitter part of your regular marketing activities. Then add another component of your social media plan. Start slowly adding in various components of your marketing plan until performing marketing activities becomes part of your company behavior/culture. When the year comes to an end you will have achieved your goal!

Make sure that you include others in helping you achieve your goals. Having people there to help and support you will make it that much easier to accomplish your 2010 resolutions. And don’t forget to celebrate your victories along the way! There is no need to wait until the end of the year to acknowledge that you got things done! For every baby step you complete, do some sort of celebration. This can be a little personal thing you do for yourself or something bigger that you share with team members.

I wish you well on your journey in 2010. You have the potential for greatness in you! Go for it! Start small. Make a promise and keep it.

Year-end Tax Reminders

I am not a CPA but here are a few year-end tax reminders. The clock is ticking. Here are a fw tips I have picked up that may be of interest to business owners. Please review and talk to your CPA regarding your tax planning.

• If you don't itemize your decuctions, you may still deduct 2009 proprty taxes and pay, upt o a $500 limit for singles and $1,000 for couples.
  
  
• If your small business doesn't have a pension plan, consider establishing one to get a tax credit up to $500 in each of the plan's first three years.
  
  
• Max out contributions to retirement plans. You can put away $16, 500 in a 401(k) plan ($22,000 if you're 50 or older), $11,500 in a SIMPLE ($14,000 for 50 and older), or $5,000 in an IRA ($6,000 for 50 and older).
  
  
• Need a new vehicle? Buy before year-end to take a deduction for sales taxes on up to $49,500 of the purchase price. Income limits apply.
  
  
• Consider buying equipment for your business to utilize the $250,000 first-year expensing option and 50% bonus depreciation.
  
  
• Get your investment records in order so you can make wise year-end sell decisions, either to rebalance your portfolio at the lowest tax cost or to offset gains and losses.
  
  
• Complete annual gifts before December 31 to utilize the 2009 tax-free gifting allowance of $13,000 per recipient.

As I said, I am not a CPA but as business owners smart tax planning is essential for success. It is doubtful that future tax laws will favor the small business owner so do what you can now. Contact your CPA now, maybe you can find some tax-cutting options.

Are You Challenging the Process?

As leaders we seek challenges and accept opportunities to test our abilities, to exceed our limits. At least we should. Challenge is the opportunity for greatness. Many people are at their best when there is a chance to change the way things are done. Maintaining the status quo breeds boredom and mediocrity for individuals and organizations.

We need to encourage innovation. We should be looking for ways to improve our work and our organization. We must be open to listening to the ideas of others.

Challenging the process means experimenting and taking risks. Mistakes will happen and that is okay, as long as we learn from them. When we try something new, there will be added stress and uncertainty. Help yourself and others through these challenging times. Reward people for taking on stressful and important tasks. Stay upbeat and acknowledge your successes--not just the liabilities. And ensure your people are empowered to make change by demonstrating you’ll work with them rather than going around them or over their heads.

“There ain’t no rules around here! We’re trying to accomplish something!” Thomas Edison

Where Do New Ideas Come From?
Most of us can identify when things are working well, however, figuring out how to change something isn’t always simple. Or is it? Most of us are convinced that our problems are unique to our business, our industry, etc. Truth be told, the probability that someone else has experienced the same or similar problem in your industry, or in an entirely different industry, is extremely high. So where can you find those new ideas and solutions?

• Look beyond your office. Get out and talk to customers, employees, and suppliers, attend networking events that are industry specific, or speak to a group of your peers.

• Step outside of the boundaries. It is easy to let the daily routines get in the way of seeing a great idea. A fresh perspective from a different view can often turn on the light bulb.

What Can You Do To Challenge the Process?
Here are a few ideas to help you get started.

• Choose one routine task, and do it as if for the first time. Ask yourself: Why am I doing this? Does it have to be done this way?

• Find something that is broken and fix it.

• Encourage everyone to set up little experiments in improving their work. Start a “wacky idea of the week” award and give it to someone who made an interesting experiment (even if it failed) and who learned something.

• Collect new ideas from everyone. Start an idea club. Ask everyone on the team to come with one new idea to improve the teams’ performance.

• Reward risk takers. Praise them. Give them silly prizes. Have them share their experiences and lessons.

• If you don’t understand a policy or process, ask why. “Just because …” is not an acceptable answer. If there isn’t a good explanation, change it!

• Tell everyone about the worst mistake you ever made and what you learned.

It Can’t Be Done!
Challenging the process means initiating change and often means taking on some things that others believe are not worth the time or energy. A few examples include

• This “telephone” has too many shortcomings to be seriously considered as a means of communication. Western Union internal memo, 1876.

• A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make. Response to Debbi Fields’ idea of starting Mrs. Fields’ Cookies.

• The wireless music box has no imaginable value. David Sarnoff’s associates in response to his urging them for investments in the radio.

Now this may sound difficult but the rewards are significant. Clients of mine that have "challenged the process" have found great rewards, particularly during the current economic climate. They have found new and complimentary markets, found ways to improve productivity, find cost savings, and get the right people in the right roles within the organization. I'm not saying that this is easy, most change isn't, but challenge yourself and your company. You'll be glad you did. Let me know about your changes!

Get Planning, Get Buzzing

Most small business owners typically dread business planning, not just annual planning but the ongoing planning meetings and activities that it takes to make sure that you actually execute on your plan. This is a personal challenge for me.

As a small business owner myself, I know that when I plan, execute to the plan and update the plan great things happen. I have several clients, small business owners, who are deeply entrenched in planning; so much so that if it isn’t currently part of their culture, it is quickly becoming part of the culture. These business owners and their employees are seeing the results of planning in all areas of the organization.

Their offices are “buzzing”. People are on the same page, all moving in the same direction, toward the same goals. They are, dare I say it, motivated and excited! They face the same economic challenges as the rest of us but everyone from the business owner down is focused on what needs to be done to move the business forward.

I won’t hesitate to tell you that these are also the businesses that are seeing the greatest successes! These organizations have taken the leap of faith and committed to crystallizing where they want to go, by when and how they will get there. Are there bumps along the way? Of course, but because they have well thought out plans they can make adjustments as needed.

They don’t have all of the answers (and they don’t need all of the answers) but they have a solid game plan, are executing, and continually reviewing where they are compared to where they are supposed to be.

Seeing the tremendous results being achieved by these small businesses is a great thrill for me. My goal is to get Main Street healthy and these companies are wonderful examples. As we are nearing the end of 2009, invest the time and at least get your strategic planning process started. It will be worth it!

Anticipate the Best, Prepare for the Worst

Editor-in-Chief Robert Levin discusses business planning during uncertain times.

By: Robert S. Levin

Fall is an interesting time of the year. We’ve got one eye on finishing the current year strong, and the other on planning for the next year. When it comes to planning for next year, there is good reason to start early, but the reality is that most of us will want to procrastinate planning more than we have in years past.

This is totally understandable, because while the marketplace has settled down a bit, the state of the economy has caused us to say, “I have no idea what is going to happen next year.” But that doesn’t mean that we should not plan. In fact, it means that a plan for 2010 is even more important than it has been over the past few years.

Without a well-thought-out plan, we will not be in a position to react if business picks up or slows down considerably. So, how do you plan in time of uncertainty? Here are a few of the things that we are doing at NY Report, as well as what other business owners have told me they are trying:

Create projections for the worst-case, expected, and best-case scenarios. In the past, I just created one set of projections; however, this year I will create three, because the degree of uncertainty is much higher. The projections include plans for cutting back on certain expenses if we get into the worst case, and increasing investment in the best case.

Plan to utilize freelancers for new projects. You pay a premium for freelancers, but if things aren’t going well, freelancers are easier to cut than employees.

Examine cash flow (not just profits) when considering new products and services. Two reasons for this: 1) customers are paying slower, and 2) access to credit might not be there when you need it.

Remember that in every market there is opportunity. So this year, I am paying even more attention to how my industry is changing and how we need to evolve in order to capitalize on these changes.

If, after reading this, you are still thinking “Everything is really up in the air and planning is just a crapshoot,” you might have a point. But by giving careful consideration to these ideas, you will increase your odds of success significantly. We cannot let uncertainty prevent us from taking advantage of opportunities, nor can we be oblivious to threats.

An Exercise

Nothing fancy. Just presume, for a second, that the post on Oct. 4 - The Triple Threat Phase 2 was substantially right. We will have a technical recovery from an economic perspective, but it won't feel anything like prosperity. Ask yourself two questions: 1. What will my business look like two years from today if the economy stays exactly as it is this moment? 2. What did I do to make my company that way?

Why Money Isn't Flowing From the Banks

Depending on who you are talking to the recession is over, will soon be over or isn’t going to be over anytime soon. Many small business owners are looking for financing. Many for growth and some because they just need a bridge to help get them through the current economic times. Funny though, regardless of how strong your financials are very few seem to be getting financing.

The SBA ARC Loan Program, a guaranteed $35,000 short-term relief loan for small businesses facing immediate financial hardship to help them ride out the current uncertain economic times and return to profitability, is rarely being received. Very few companies in Colorado, and throughout the country for that matter, have been granted the loan. Why, well amongst other things there is so much paperwork required that the banks don’t make any money. In fact, in many cases, they actually lose money.

Yes, banks should be helping us get out of this bad economy. But they aren’t. They don’t have to lend out money to be profitable. Here are just a few reasons:

• Banks have received TARP (Troubled Asset Relief Program) money to clean up their books.

• They are still making money on their credit cards.

• They borrow money from the Fed for nearly nothing and buy 30-year Treasuries at 5 percent. A nice profit for the banks considering they are using our (taxpayers) money.

• They still have their “toxic” assets that have been written down, and they will eventually provide a profit.

So where else can you find money? Well, that leaves private financing - anything from family and friends to Angels and Venture Capitalists and everything in between. There is private money out there but it is harder to get, more expensive and there is less of it. Since there are a lot of people looking for money our friends with money are pickier than ever in terms of whom they give their money too. And of course, generally speaking, deals take longer to put together.

So what can you do? Well, for education you can go to the Angel Capital Summit Nov. 17^th. You can also work on your business – make sure you have a solid business plan and supporting financial model. To learn more about how to do that attend Planning, Focus & Discipline… 3 Keys to Leading Your Company Out of the Recession on Oct. 21^st or 27^th. Investors want to know where you want to go and how you plan to get there. Having a compelling story with a solid plan to back it up will only help you. And last, but not least, talk to your local politicians. Until the Feds change the rules for the banks money will be slow in coming, which means jobs will be slow to come which will prolong the economic recovery.